Design To Inspire

Company Profile

Designing unique EXPERIENCE is a vital component for any successful business strategy nowadays.

As the recipient of numerous international recognitions and awards over the years, PANORAMA's planning and design team offers a blend of creative and marketing skills brought together to produce unique and lasting quality design solutions. These solutions consider location based importance, target markets, trends, budget requirements and operations for every size and type. Each environment is assured of a dynamic, vibrant and unique character in its own right.

We offer design consultancy services in: Interior architecture & Branding Solution

Major Clients:

Cyrus Mok

Project Director

Cyrus Mok

Cyrus Mok, one of the devoted Hong Kong interior designers who has the vision to promote interior and branding design in the industry. He obtained his Higher Diploma in Interior Design from Hong Kong Design Institute. From his education to his practice, Cyrus has developed expertise in the relationship between branding design, space and management.

Cyrus strives to make every endaevor in boosting the appreciation of unique design. Cyrus involves in a wide spectrum of spatial design projects, which include F&B, retail, hospitiality & clubhouse.

Hoarce

Founder

Horace Pan

Horace Pan, a Hong Kong design figure famous for creating story-telling and unique spatial experiences of various commercial interior disciplines, obtained his Bachelor of Arts degree in Interior Design and Master of Arts degree in Design from School of Design, The Hong Kong Polytechnic University. He established his award-winning design practice PANORAMA in 2003. The company provides consultancy services in Interior Architecture & Branding Solution and receives over 50 international awards including US’s IDA Design Awards, JCD Design Awards Best 100, FRAME Great Indoors Awards Nominee, iF Design Awards China, China’s Most Successful Design Awards, The Ring - iC@ward International Interior Design, Asia Pacific Interior Design Awards, Hong Kong Designers Association Global Design Awards, Perspective Design Recognition Awards and Design for Asia Awards Finalist. Projects have been featured in numerous international design magazines & journals, e.g. Netherland’s FRAME, Japan’s World Hyper Interiors, Singapore’s ISH & d+a, Korea’s Interior World & bob.

Pan is frequently invited to be the guest speaker of international design conferences and seminars. He now furthers his professional career in the field of design education and is the assistant professor at School of Design, the Hong Kong Polytechnic University and serving as the Vice Chairman of the Hong Kong Interior Design Association and 2011-14 Executive Board Member of the International Federation of Interior Architects/Designers (IFI).

Pan received Hong Kong Ten Outstanding Designers Award and China Entrepreneur Award in 2008 & 2010 respectively. Pan was the only Chinese among the 10 invited international designers in 2011 Taiwan International Interior Design Exhibition. In 2014 Pan received Hong Kong & Shenzhen Outstanding Achievement Designer Award in recognition of his contribution to the interior industry development over the past decade.

Leo

Creative Director

Leo Kwok

Leo Kwok completed his education at the Hong Kong Polytechnic University, obtaining a BA Degree in Graphic Design (with commendation) and Diploma in Design (with distinction). After colleage, he worked for renowned advertsing agencies Leo Burnet HK and Batey Ads HK. Clients included United Airlines, Coca Cola, Microsoft, Standard Chartered Bank, Sheraton Hotel, Regent Hotel.

After leaving Advertising Agency, Kwok joined Panorama as creative director, focusing on branding design and strategy. Projects included Chinese Arts and Crafts Rebranding, Red Box, Qi Pai China, Freebird China, Al Time (Nanjing), American Express, Skyjet Bombardier, Accenture, The Carlyle Asian Game 2009 Co Ltd., Hong Kong Governement and Pageone Bookshop Group. He is also a Full Member of the Hong Kong Designers Association.

Kwok's works were awarded in Hong Kong 4As Awards, Hong Kong Designer Association Awards, Design for Asia Awards, IDN Design Awards and Gilbert Golden Quill Awards and published in HK Designer Annual, Design-Almanac of China, Chinese Culture Design Classics Annual.

Contact Us

13/F, FOO HOO CENTRE, NO.3 AUSTIN AVENUE, TSUMSHATSUI, KLN, HONG KONG
E info@panoramahk.com
QQ 2055856475

Enquiries

General Enquiry
Press Enquiry

Name

Email

Message

Send
Branding Solution More

Branding Solution will involve the design stages of 'Core Identity' & 'Branding System':

Core Identity
- Brand Naming
- Logomark / Logotype
- House Typography
- House Colour

A set of visual system will first be established to reflect the tome & attitude of the brand. Core identity which composed of symbolic visual elements is highly important in projecting the brand image. Logotype / House Typography / House Colour are the major tools in mass communication, they help translating the brand philosophy and message in various forms & styles.

Branding System
- Visual Communication items / Packaging Design
- Corporate Identity Items / Printed Materials
- Advertising / Media Items

Branding System will be developed after the establishment of Core Identity. An unique Spatial Identity can also be defined by incorporating this system. Through creating unique shopping / dining experience, a total brand image will be imprinted in the minds of target customers.

Branding Solution = Brand Evaluation + Core Identity x Branding System + Spatial Experience

FRAME

Vol. 99

Hinge

Vol. 224

Interior

Vol. 248

INTERIOR DESIGN

Vol. 06

Perspective

Feb 2014

a+a

Vol. 33

Conde

Vol. 241

Interior

Vol. 242

Modern Decor

Vol. 303

Work Shop

issue 08

Bob

Vol. 99

Interior Public Space

Vol. 10

IW Design & Detail

Vol. 105

Modern Decor

Vol. 246

Times Space

Vol. 39

Conde

No. 219

CONDE

Vol. 225

Hinge

Vol. 178

In Magazine

Aug 2010

Luxury Watcher

#31 May 2010

Most Successful Design Awards

09

Id+c

Vol. 178

ids

Issue 12

Perspective

May 09

Bob

Vol. 45

d+a

Vol. 42

Frame

Vol. 61

HK Ten Outstanding Designer Awards

2008

iSH

Vol. 106

Interior World

Vol. 59

Hinge

Vol. 137

Identity Hinge

VOL.133

Hinge

Vol. 97

Mr Horace Pan received Hong Kong & Shenzhen Outstanding Achievement Designer Award
2014.06.26
Mr. Horace Pan as part of the IFI Executive Board members, officiated the opening of IFI 50th Anniversary Honor Events
2014.05.04
Phoenix TV interviewed Mr. Horace Pan
2014.01.06
APIDA 13 - IFI Interiors Declaration proclaimed in Hong Kong
2013.12.16

 

 

Mr Horace Pan being invited as judge of Idea-Top Awards 2013 in China
2013.12.02
Mr Horace Pan delivering keynote speech at IFI Asia Education Symposium in Sydney
2013.10.19
Mr Horace Pan participated in IFI Executive Board Japan Meeting
2013.07.13
Mr Horace Pan speaking at various conferences in the Greater China Region in the past year
2013.06.11
Relocating PANORAMA
2013.03.26
Mr Horace Pan officiating the launching of Hong Kong Interior Design Industry Guideline press conference
2014.06.20
Mr. Horace Pan being the Executive Board member, attended the Envisioning the IFI Board meeting in KL discussing future global interior policy.
2014.05.04
Think Future: IFI Special Planning Committee meeting in Hong Kong
2014.01.03
Mr Horace Pan being invited as speaker at the 8th KinPan Award in China
2013.12.12
Mr Horace Pan moderating at IFI Culture Innovation Dialogue at BODW 2013
2013.11.18


 

 

Hong Kong Interior Design Industry Guideline - Steering Committee Meeting
2013.08.24
Mr Horace Pan speaking at Forum Tokyo
2013.07.13

 

 

Mr Horace Pan speaking at Hong Kong Designers Association Designers Voice Series
2013.05.25
Mr Horace Pan speaking at Indonesia Design Summit
2014.06.13
Mr Horace Pan featured in Hong Kong Polytechnic University School of Design 50th Anniversary Exhibition
2014.03.26
Seasons Greetings from IFI Executive Board 2011-14!
2014.01.01
A Historic Moment: Hong Kong Interior Design Association Fellowship Dinner
2013.12.12
East Gathering 2013 Opening Ceremony in Tokyo
2013.10.25
Mr Horace Pan participated in IFI Interiors Declaration Nagoya Signing Ceremony
2013.07.17
Mr Horace Pan Interviewed by HKTDC
2013.06.20
Mr Horace Pan being invited as Judge for HDII Annual Design Award in Indonesia
2013.03.27
Artistic Palace

CLIENT
Chinese Arts & Crafts (HK) Ltd

LOCATION
Hong Kong, PRC

Background
Chinese Art & Crafts launched their own brand ARTISTIC PALACE in 1995. This highly successful brand celebrates the perfect combination of traditional culture and modern Western Styling

Problem
Whole CI branding looks too Chinese and outdated. Customer focus is shifted to new competitors like Shanghai Tang and Vivienne Tam.

Solution
Rebranding the identity, aims to developing a unique East meets West style featuring an integration of traditional craftsmanship and modern design concepts. New Logo and unique monogram are developed. Special printing technique and production details are applied on all packing items.

Copyright © Panorama International Limited